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Commercial shoots demand rigorous planning. Generally, these are busy people, and 15 minutes is all you get. So I plan and plan about lighting, location and emphasizing the story of their company. Of course, there is always the unexpected. So I have learned to embrace that too.


I like commercial shoots because I can really scout the locations and sculpt the light. I usually light for an hour and then shoot for 15 minutes, then move on to the next location. Commercial shoots feel super collaborative to me. Everyone is working towards the same goal. 

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